One reason is that the client wants to see behind the curtain. This is not always part of the process, but an edit session is always a possibility.Įdit sessions occur for several reasons. The main difference here is that while most editing takes place alone, an edit session involves a roomful of people walking - in halting, back and forth steps - through an edit. Part of the job often involves “edit sessions,” where I live-edit alongside creative directors or clients for both commercial and promotional pieces. Not “Is it good?” but “Are the rakes put away in the background?” Not “Is it good?” but “Are all the students smiling?” Not “Is it good?” but “Is the logo in focus?” Not so much “Is it beautiful?” but “Does it do what I need it to?” “Good,” in this case, has less to do with an aesthetic quality and more to do with functionality. Most often, it’s someone else with a different boss, someone with concerns and deadlines I’m not privy to, who lays down the ultimate definition. My definition of “good” has, at best, a fifty-fifty shot of being the definition that carries the day. “Good,” in this situation, is reminiscent of “ hevel,” a Hebrew word sometimes translated as “meaningless,” but more accurately meaning “smoke.” Whatever I define as “good” in the morning, might, by afternoon, evaporate and be replaced by a wholly other definition. Whenever I work, I want to make something good - but in edit sessions, “good” is an ever-shifting target, subject to internal creative opinions and external market concerns. Personally speaking, editing is a clear, well-defined process, but not without a spoonful of spookiness - not without eight-thousand two-hundred and eleven tiny actions that, when strung together, constitute a single act of magic. Video editing, like all creative acts, exists on a spectrum, and the editing experience is subjective depending on the creator. Ninety seconds about a celebrated arboretum and the rapturous mood it evokes.Īs a creative process, video editing is seen by others as either absurdly simple, (“You just throw a few clips together, right?”) or utterly inscrutable. Three-and-a-half minutes about how students were challenged, inspired and transformed by their four years spent at a brick-and-ivy university. Sixty seconds about how a shoe enables athletes to perform at an elite level. I’ve worked as a freelance video editor for almost seven years, collaborating with creative agencies, production companies and clients on both commercial and narrative content:
0 Comments
Leave a Reply. |